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is your basic business information? Think of an
ad. What are your hours? What do you do? How can
someone contact you? What are your terms and what
methods of payment do you take? Where are you
located? Whoever answers the phones in your
company can tell you, their time is usually spent
answering the same questions over and over again.
These are the questions customers and potential
customers want to have the answered before they
deal with you. Post them on a Web page and you
will have removed another barrier to doing
business with you.
Planning
We can help you plan an effective web site. Who is your target audience? What are the aims of your website? To sell a product or a service?
How would you like your company to come across - formal, friendly, informative, etc? Are there current advertising campaigns that you would like to support and reinforce? You provide us with whatever company information you have (letterhead, brochures, pictures) - and we'll suggest and develop a layout for your site. We can provide you with pages that load quickly, and with custom forms designed to get from your audience the information you would like.
When your pages have been completed we then upload the whole site onto one of our servers this makes your pages available 24 hours a day worldwide. We can set up an unlimited number of e-mail addresses to suit your needs, full instructions are given as to how to set up your own computers.
Website Promotion
After your web site is online, it doesn't stop there. How will people know where to find you? This is one of the most important steps to guarantee how successful your web site will be. Search engines on the net are like the yellow pages phone book, they will find web sites that contain the information which you are searching for. How do I get listed on these search engines? Before you even attempt to have your web site listed you will need to write out at least 40+ keywords and short phrases that describe your site, business, products, services, location and all your important information.
These keywords will then be incorporated into your web site so that search engines know what your site is about. It also helps to write out a 2 - 3 sentence paragraph describing what your company is all about and what people can find by going to your web site. Cypanet have various schemes available in order to promote your website including banner exchange, text link exchange and Monthly website submission to all the major search engines.
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