If you are not sure which e-mail protocol, IMAP or POP, you want to use to setup your e-mail program refer to the following basic differences between these two protocols and choose the one that fits your needs.
What can we put on our Website
What is your basic business information? Think of an ad. What are your hours? What do you do? How can someone contact you?
What are your terms and what methods of payment do you take? Where are you located? Whoever answers the phones in your company can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to have the answered before they deal with you.
Post them on a Web page and you will have removed another barrier to doing business with you.